Computer technology as we know it today is defined by Dell. Focused on enabling smarter decisions and more-effective outcomes, Dell is helping customers overcome obstacles, achieve their ideas, and pursue their dreams. To do this, Dell sales teams must react and respond quickly to market demands and customer needs. To spur growth and sales performance, Dell needed to consolidate and standardize reporting and analytics in a way that would speed insight and decision making. It used the SAP HANA® platform to centralize data and automate business intelligence (BI) reporting and analytics. With SAP HANA, Dell has reduced BI costs by approximately 50%, with more savings yet to come. The need to touch source systems to access and manipulate data has been cut by 80%, saving time for sales teams that can now be spent addressing customer needs.
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