It's time to make the unconditional leap into digital business. CIOs are helping infuse digital know-how and capabilities into all parts of the company, CMOs are exploiting marketing automation to connect directly into their companies revenue streams, and CHROs are using modern cloud apps and analytics to find, recruit, nurture, and retain world-class talent. Perhaps a good starting point would be for CFOs to ensure that, as Oracle CEO Safra Catz said, rather than putting themselves inside a box and trying to see outside of it, they undertake this journey believing the box never existed.
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